A sign guy’s perspective on real estate agent branding

  • I saw this post on ActiveRain today and was extremely impressed.  A real estate agent’s branding, if done properly, can make a huge difference in your business.  Monte Pratt of Jack Pratt signs ABSOLUTELY gets it!!

    A sign guy’s perspective on real estate agent branding

    Now, I know most people are saying to themselves “What can a guy that makes signs know about real estate?”  Okay, you got me… not much.  I am a simple creature that loves graphic design that strives to keep a sign shop from running me.  Furthermore, I pledge to each and everyone of you not to be an expert in your industry.  However, there is something going on in the real estate industry that is notable and worthy of sharing.

    The philosophy of marketing and branding according to Keller Williams Realty.

    Stefan Swanepoel’s report on “The Most Recognizable Brands for 2009″ showed Keller Williams Realty as most recognized brand.

    Click here to read the full post… trust me, it’s worth it!!


    February 11th, 2010 | pwwoods | 1 Comment |

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  • Joseph Hollak 02.11.2010

    “Remember the NAR survey? It was NAR that concluded that prospects choose to do business with real estate agents – not real estate companies.”

    I couldn’t agree more.

    It is the agent that matters.

    Nice find – thanks for sharing.

    ~ Joe

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