Do you foursquare?

  • So you have probably seen more and more foursquare posts in your Facebook Feed…  So and So just became the mayor of such and such…

    What the heck is foursquare?
    Foursquare is a mobile application that is a cross between a friend-finder, a social city-guide, and a game that rewards you for doing interesting things. Foursquare lets you “check in” to a place when you’re there, tell friends where you are, and track the history of where you’ve been–and who you’ve been there with. Foursquare challenges you to explore your city in new and fun ways by earning points, winning mayorships, and unlocking badges and specials for trying new places and revisiting old favorites.

    Is it difficult?
    No, you simply need an email address and a mobile phone. foursquare does the rest! Based on your GPS location on your phone you are able to “check in” at neighborhood venues. After so many “check in’s” you can become Mayor of that venue.

    Why would I do this?
    Do you remember when everyone was saying “What’s the deal with/I don’t understand… Instant Messaging, Texting, MySpace, Facebook, Twitter, etc?” And now Everyone is doing more than one of these daily! Think of it this way… Imagine that you own a business and EVERY TIME someone “checks in” they post “Patrick just checked in to (Your Business)” on Facebook and Twitter so ALL of their friends could see. So they are promoting your business for FREE to their circle of friends!

    Why do you do this?
    I am competitive and want to OWN my neighborhood! When anyone checks in anywhere I want them to see Patrick Woods is the Mayor. I am now perceived as the area expert!! Not to mention, when you and your friends are fighting over a few locations, you will actually re-route your drive home adding more time and mileage to check in at a space to avoid losing or regain your Mayorship!

    Some tips…

    • Watch for specials! Restaurants and coffee shops will post specials for their Mayors. Who doesn’t like free drinks or appetizers?
    • Don’t check in while driving! I was going to San Francisco one day and crossing the Bay Bridge and saw that there were multiple locations that people had created and checked in at! I was on a bridge over the bay! Let’s all be safe out there on the road!
    • If you want to have fun with your friends and get them addicted to foursquare, check in and become Mayor of their house!

    Be prepared! You will battle to be the mayor of places and it will bring out all the best smack talking you can handle! You will duke it out over your office, home, favorite restaurant, etc.

    That is foursquare in a nutshell.  This is obviously something that will evolve over time and we will keep you up to date on the do’s and don’ts of location based social networking.

    Bottom line, if foursquare can launch in March of 2009 and hit 1.6 million users by June 2010 there is something to it!  I would love to hear your thoughts!!


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